Marijuana Advertising and Marketing Regulations in Oregon

What Are The Specific Rules And Restrictions For Advertising And Marketing Marijuana Products in Oregon?

1. Ads must include the warning statement “This product has intoxicating effects and may be habit forming.”

2. Ads must not promote overconsumption of marijuana products or appeal to minors.

3. Ads must not make any medical claims or claim to be a substitute for medical advice or treatments.

4. Ads must not contain any image of a minor, cartoon character, celebrity, or other content that appeals to minors.

5. Ads must not contain false or misleading information.

6. Ads should not be placed in media where the audience is predominantly under 21 years old.

7. Ads should not be placed near schools, parks, churches, or other facilities primarily used by minors.

8. Ads should not be placed on billboards or signs visible from public highways.

Are There Limitations On Where Marijuana Advertisements Can Be Displayed, Such As Near Schools Or Parks in Oregon?

Yes, there are limitations on where marijuana advertisements can be displayed in Oregon. The Oregon Liquor Control Commission (OLCC) regulates the advertising of marijuana products in the state and has established a set of rules that must be followed when it comes to advertisements. Primarily, marijuana businesses are not allowed to place any signs or advertisements within 1,000 feet of a school or 1,000 feet of the property line of a park. Additionally, advertisements may not be visible from any public roadway, and no marijuana-related materials may be distributed on the premises of any school or park. Businesses that fail to comply with these rules may be subject to fines or other penalties.

How Do State Regulations Address Advertising To Minors Or Individuals Under The Legal Age For Marijuana Consumption in Oregon?

In Oregon, the legal age for marijuana consumption is 21. State regulations address advertising to minors or individuals under the legal age for marijuana consumption in the following ways:

1. No advertising of marijuana products or services may be placed in any form of media, including television, radio, print, or online if it is directed to audiences that include minors.

2. Marijuana advertisements may not be placed in any location where minors are likely to congregate, such as schools, parks, or recreation centers.

3. All marijuana advertisements must include a “21+” icon or similar language indicating that the product or service is only available for purchase by individuals 21 years of age or older.

4. Marijuana products and services offered via direct mailing must be sent in packages that are not attractive to minors and must include a warning label about the legal age for consumption.

5. All advertisements must also include a warning statement advising individuals under the legal age not to consume the product or use the service.

What Are The Guidelines For Advertising Via Television, Radio, Print Media, And Online Platforms in Oregon?

Television:
Oregon does not have any specific regulations governing the advertising of products and services on television. However, all television advertising must follow the rules and regulations set forth by the Federal Communications Commission (FCC).

Radio:
Oregon does not have any specific regulations governing the advertising of products and services on radio. However, all radio advertising must follow the rules and regulations set forth by the Federal Communications Commission (FCC).

Print Media:
Oregon does not have any specific regulations governing the advertising of products and services in print media. However, all print advertising must follow applicable federal, state, and local laws, including the Federal Trade Commission’s (FTC) Guidelines Concerning Advertising Substantiation for Products and Services.

Online Platforms:
Oregon does not have any specific regulations governing the advertising of products and services online. However, advertisers should be aware that all online advertising must follow applicable federal, state, and local laws, including rules related to false or deceptive advertising, spam, privacy, and other areas. Additionally, advertisers should adhere to any terms of service agreements in place with the online platforms they are using to advertise their products or services.

Are There Restrictions On Using Billboards Or Outdoor Advertising For Marijuana Products in Oregon?

Yes, there are restrictions on using billboards and outdoor advertising for marijuana products in Oregon. The Oregon Liquor Control Commission (OLCC) prohibits any advertising for marijuana retailers, producers, or processors – including billboards, signs, newspapers, magazines, radio, television, and other forms of general advertising or promotion. This restriction applies to all parts of the state. Additionally, outdoor advertising for marijuana products must be at least 1,000 feet away from any school, playground or other facility primarily used by individuals under the age of 21.

Do State Regulations Prohibit False Or Misleading Advertising Claims For Marijuana Products in Oregon?

Yes. Oregon state regulations prohibit false or misleading advertising claims for marijuana products. Under the Oregon Medical Marijuana Act, it is illegal to advertise marijuana in a manner that is false, deceptive, or misleading. Additionally, the Oregon Liquor Control Commission requires that all advertising and labeling for marijuana products must be truthful and not deceptive.

How Are Social Media And Digital Advertising Platforms Regulated For Marijuana Products in Oregon?

In Oregon, the regulation of social media and digital advertising platforms for marijuana products is overseen by the Oregon Liquor Control Commission (OLCC), which is responsible for regulating and enforcing laws related to the sale, distribution, and production of cannabis in the state. In addition to enforcing existing laws, the OLCC has also developed specific guidelines for digital advertising of marijuana products. These guidelines include restrictions on product promotion, age verification procedures, and appropriate language and imagery used in marketing materials. Furthermore, social media platforms must comply with all applicable federal laws regarding marijuana advertising.

Are There Rules Governing The Use Of Endorsements Or Testimonials In Marijuana Advertisements in Oregon?

Yes, there are rules governing the use of endorsements or testimonials in marijuana advertisements in Oregon. Under Oregon Administrative Rule 845-025-3000, the use of endorsements or testimonials in advertisements for marijuana products is prohibited. This rule is intended to protect consumers from false or misleading advertisements, and to prevent the promotion of marijuana products in a manner that would appeal to minors. Additionally, all advertisements for marijuana products are required to include a warning statement indicating that the product contains THC, and may be habit-forming.

Do State Regulations Require Health And Safety Warnings In Marijuana Advertisements in Oregon?

No, state regulations do not require health and safety warnings in marijuana advertisements in Oregon. However, the Oregon Liquor Control Commission (OLCC) does include language in its advertising guidelines that businesses should include “health and safety information, warnings, or other related information” in their advertisements. Additionally, the State of Oregon has passed a labeling law that requires each package of marijuana to include a health warning about the risks associated with marijuana use.

Is It Allowed To Use Cartoons, Mascots, Or Imagery That May Appeal To Children In Marijuana Ads in Oregon?

No. Advertising that targets children is prohibited by the Oregon Liquor Control Commission (OLCC). This includes cartoons, mascots, and other imagery that may appeal to children.

How Do Marijuana Advertising Regulations Apply To Packaging And Labeling in Oregon?

The Oregon Liquor Control Commission (OLCC) is responsible for regulating the cultivation, processing, and sale of marijuana products in Oregon, including the labeling and packaging of these products. Under Oregon law, all marijuana products must be packaged in a child-resistant container and must clearly state the name of the product, the net weight, the name and address of the marijuana business, and the cannabinoid content. Labels also must include a warning statement about potential health risks associated with marijuana use. Additionally, labeling and packaging for marijuana products in Oregon cannot contain any false or misleading information, nor can it contain any images or statements that would appeal to minors. Finally, all marijuana advertising in Oregon must be limited to adult-only publications and websites; it must not appear in any publications that are primarily marketed to minors.

Are There Restrictions On Giveaways, Promotions, Or Contests Related To Marijuana Products in Oregon?

Yes, there are restrictions on giveaways, promotions, and contests related to marijuana products in Oregon. According to the Oregon Liquor Control Commission, cannabis businesses cannot give away any cannabis products as part of any promotion, giveaway, or contest. This includes free samples, coupons or discounts for cannabis products, and similar activities. It is also illegal to give away any non-cannabis products (such as clothing or memorabilia) as part of a Cannabis giveaway or promotion.

What Penalties Or Consequences Can Businesses Face For Non-Compliance With Advertising Regulations in Oregon?

A business found to be in non-compliance with Oregon’s advertising regulations may face a number of penalties or consequences, including:


1. Financial penalties: Businesses may be charged civil penalties of up to $25,000 for each violation of Oregon’s advertising regulations.

2. Suspension or revocation of license: The Oregon Secretary of State may suspend or revoke a business’s license if it is found to be in violation of Oregon’s advertising regulations.

3. Revocation of privileges: In addition to the financial penalties and license suspension/revocation mentioned above, a business found to be in violation of Oregon’s advertising regulations may have its privileges revoked, such as the right to advertise in public and the right to use the state logo.

4. Cease and desist orders: The Oregon Attorney General may issue a cease and desist order to a business found to be in violation of Oregon’s advertising regulations.

5. Imprisonment: A business found to have committed fraud or willful misrepresentation in its advertising may be subject to criminal prosecution and imprisonment.

Do State Regulations Distinguish Between Medical And Recreational Marijuana Advertising in Oregon?

Yes, state regulations in Oregon distinguish between medical and recreational marijuana advertising. The Oregon Liquor Control Commission (OLCC) is responsible for enforcing regulations that protect minors from viewing marijuana advertisements. The OLCC rules prohibit medical marijuana advertisements in any medium that has more than 15% of the audience under 21 years old. For recreational marijuana, the OLCC has even stricter regulations, including a ban on billboard advertisements and television commercials, and any other form of advertisement deemed to be “intended to appeal to minors.”

How Do Advertising Regulations Apply To Out-Of-State Or National Cannabis Brands in Oregon?

In Oregon, cannabis advertising regulations are largely the same as for any other type of advertising. All ads must be truthful, non-misleading, and must not make false statements. Ads must also be age-appropriate, meaning they must not target individuals under the age of 21. Print and broadcast ads for cannabis products must include a health warning message as specified by the Oregon Liquor Control Commission, and ads cannot contain any imagery of product consumption or suggest that consuming cannabis has any health benefits. All ads must also comply with any state or federal laws regarding advertising restrictions, including restrictions on broadcast advertising across state lines.

Are There Restrictions On The Use Of Terms Like Medical, Therapeutic, Or Natural In Marijuana Advertisements in Oregon?

Yes, there are advertising restrictions in Oregon for marijuana advertisements that use terms such as medical, therapeutic, or natural. According to the Oregon Liquor Control Commission, marijuana advertisements must not make any therapeutic or health-related claims without proof. Any advertisement must not include any statements or images that could lead to the impression that marijuana use is safe or has curative or health-enhancing properties. Additionally, any advertisement must not make claims about the benefits of using marijuana without proof.

What Resources Are Available To Help Businesses Understand And Comply With Marijuana Advertising Regulations in Oregon?

1. Oregon Liquor Control Commission: The OLCC has detailed information on the advertising regulations for marijuana businesses in Oregon. This includes information on the types of advertisements, how they can be distributed, and which entities can advertise.

2. Oregon Department of Agriculture: The ODA provides educational materials and resources to help marijuana businesses understand and comply with advertising regulations in Oregon.

3. National Cannabis Industry Association: The NCIA provides resources and advice on cannabis advertising for businesses in Oregon and other states.

4. Business Oregon: Business Oregon provides tools and resources to help businesses with regulatory compliance related to marijuana advertising in Oregon.

5. Cannabis Advertising Solutions: Cannabis Advertising Solutions is an organization that specializes in providing marketing and advertising services to cannabis businesses in Oregon and other states. They can help businesses understand the current advertising regulations and develop a compliant advertising strategy.

Is There A Process For Reporting And Addressing Violations Of Marijuana Advertising Regulations in Oregon?

Yes, there is a process for reporting and addressing violations of marijuana advertising regulations in Oregon. Violations of the Oregon Liquor Control Commission’s (OLCC) advertising rules for marijuana retailers must be reported to the OLCC. The OLCC has established a Cannabis Advertising Complaint Form that can be used to report any suspected violations of the OLCC’s advertising rules. All complaints must include the identity of the complainant, the identity of the licensee being complained about, and the alleged violation. The OLCC will review all complaints that are filed and may investigate any alleged violations. If the OLCC finds that a violation has occurred, it may take appropriate enforcement action against the licensee, which can include fines, license suspensions or revocations, or other corrective measures.

Do State Regulations Provide Guidance On Responsible Marketing Practices For Marijuana Businesses in Oregon?

Yes, the Oregon Liquor Control Commission (OLCC) has implemented rules and regulations for responsible marijuana marketing practices. The OLCC Rule 845-025 outlines all rules and regulations for marijuana businesses in Oregon, including the promotion of marijuana products. All Oregon marijuana businesses are required to adhere to state regulations, which include prohibitions against certain types of advertising activities, such as targeting minors, advertising by way of public broadcast media, and marketing through social media. Additionally, the OLCC requires that all advertising must be truthful and only convey factual information about the product.

How Do State Regulations Balance The Need To Inform Consumers With The Goal Of Preventing Overconsumption Or Underage Access in Oregon?

In Oregon, state regulations balance the need to inform consumers with the goal of preventing overconsumption or underage access by implementing a variety of measures. The state requires all dispensaries to post signs warning customers of the potential health risks associated with consuming cannabis products, as well as reminding them that cannabis is still illegal under federal law. Oregon also requires that all cannabis products must be labeled with a THC and CBD content, as well as any other additives included in the product. Additionally, all cannabis products must display warnings about the potential harms of consuming cannabis, including addiction and impaired driving. In order to ensure that only adults over the age of 21 can purchase and consume cannabis products, Oregon requires all dispensaries to check customers’ IDs and only sell to those who are 21 or older. Furthermore, Oregon has set limits on the amount of cannabis that a customer can purchase in a single day. All of these regulations help to ensure that consumers are informed about the potential risks of consuming cannabis while also preventing overconsumption and underage access.