Restaurant Loyalty Programs in Connecticut

1. How do Connecticut residents respond to personalized offers in Restaurant Loyalty Programs?

Connecticut residents generally respond positively to personalized offers in Restaurant Loyalty Programs. Personalization creates a sense of exclusivity and appreciation among customers, making them feel valued by the restaurant. When offers are tailored to their specific preferences, dining habits, and past purchases, customers are more likely to engage with the program and return to the restaurant. Personalized offers also help restaurants gather valuable data on customer behavior and preferences, enabling them to further refine their offerings and marketing strategies. Overall, personalized offers are an effective way to build customer loyalty and drive repeat business in the competitive restaurant industry in Connecticut.

2. Are Connecticut customers more likely to join multiple Restaurant Loyalty Programs?

1. There isn’t a definitive answer that Connecticut customers are more likely to join multiple restaurant loyalty programs compared to customers in other states. However, several factors could influence this likelihood. Firstly, the dining culture in Connecticut may be more inclined towards trying out different restaurants and cuisines, leading customers to join multiple loyalty programs to take advantage of rewards and discounts across various establishments. Additionally, if there is a high concentration of restaurants offering loyalty programs in Connecticut, customers may be more exposed to such programs and hence more likely to join multiple ones. Another aspect to consider is the extent of competition among restaurants in Connecticut, as establishments may introduce more enticing loyalty programs to attract and retain customers, thus increasing the likelihood of patrons joining multiple programs.

2. Analyzing customer behavior and preferences through data and surveys within the specific region of Connecticut can provide valuable insights into the likelihood of customers joining multiple restaurant loyalty programs. Conducting market research to understand the dining habits and loyalty program participation of customers in Connecticut through focus groups or online surveys can also help in determining whether there is a higher tendency for multiple program memberships. Furthermore, comparing the engagement levels and success of loyalty programs in Connecticut to other states can provide a broader perspective on the loyalty program landscape in the region and may reveal patterns indicating a higher inclination towards joining multiple programs among customers.

3. What are the key differences in engagement levels between urban and rural Connecticut customers in Restaurant Loyalty Programs?

1. When examining the key differences in engagement levels between urban and rural Connecticut customers in Restaurant Loyalty Programs, several factors come into play.

2. In urban areas, customers tend to have a higher frequency of dining out due to the convenience of having numerous restaurant options close by. This can lead to increased participation in loyalty programs as customers see more opportunities to earn and redeem rewards. Additionally, urban customers may be more tech-savvy and open to trying new ways to engage with loyalty programs, such as through mobile apps or online platforms.

3. On the other hand, rural customers in Connecticut may have fewer dining options available in their immediate vicinity, leading to less frequent visits to restaurants participating in loyalty programs. This could result in lower overall engagement levels as customers may not see the same value in participating if they do not dine out as often. Additionally, rural customers may place a higher emphasis on traditional forms of loyalty, such as punch cards or physical coupons, compared to urban customers who may prefer digital rewards and incentives.

In conclusion, urban Connecticut customers may exhibit higher engagement levels in Restaurant Loyalty Programs due to increased dining frequency and tech-savvy behavior, while rural customers may engage less due to limited dining options and a preference for traditional loyalty methods.

4. Do Connecticut consumers value exclusive events in Restaurant Loyalty Programs?

1. Exclusive events play a significant role in the success of Restaurant Loyalty Programs in Connecticut. Many consumers in the state highly value the opportunity to access special events or experiences that are exclusive to loyal members. These events not only create a sense of exclusivity and VIP treatment for customers but also foster a deeper connection between the patrons and the restaurant.

2. Exclusive events can range from chef’s table dinners, wine tastings, cooking classes, themed parties, or even early access to new menu items or restaurant openings. Such experiences are often seen as a way for restaurants to show appreciation to their loyal customers and provide them with unique and memorable moments that go beyond the typical dining experience.

3. By offering exclusive events as part of their loyalty programs, restaurants in Connecticut can differentiate themselves from competitors, attract and retain customers, and strengthen customer loyalty. These events create a sense of community among members and encourage repeat visits, ultimately driving revenue and enhancing the overall dining experience for consumers.

4. Overall, exclusive events are a valuable component of Restaurant Loyalty Programs in Connecticut, and understanding the preferences and interests of consumers in the state is crucial for restaurants looking to create successful and engaging loyalty programs that resonate with their target audience.

5. How do age demographics impact participation in Connecticut Restaurant Loyalty Programs?

Age demographics play a significant role in determining the participation levels in Connecticut Restaurant Loyalty Programs.

1. Millennials: Millennials, often defined as individuals born between 1981 and 1996, are known to value experiences and customization. They are more likely to participate in loyalty programs that offer unique dining experiences, personalized offers, and digital engagement platforms. Restaurants targeting this demographic may benefit from incorporating mobile apps, social media promotions, and gamification elements into their loyalty programs to attract and retain millennial customers.

2. Generation X: Generation X, born between 1965 and 1980, are typically more established in their careers and value convenience and savings. They may be attracted to restaurant loyalty programs that offer discounts, exclusive deals, and convenience-driven features such as online ordering and delivery options. Restaurants catering to Generation X customers may find success in promoting ease of use and tangible rewards in their loyalty programs.

3. Baby Boomers: Baby Boomers, born between 1946 and 1964, prioritize quality, value, and loyalty in their dining choices. They may be inclined to participate in restaurant loyalty programs that emphasize traditional rewards such as discounts, complimentary items, and special offers tailored to their preferences. Restaurants targeting Baby Boomers can focus on building trust, offering consistency in service, and providing value-driven incentives to encourage their participation in loyalty programs.

Overall, understanding the preferences and behaviors of different age demographics is crucial for designing effective and appealing loyalty programs in Connecticut restaurants. By tailoring program features, rewards, and communication strategies to the specific needs and preferences of each demographic group, restaurants can enhance participation levels and foster long-term customer loyalty.

6. Are Connecticut customers more loyal to restaurants with tiered reward systems in Loyalty Programs?

1. Loyalty programs play a significant role in attracting and retaining customers in the restaurant industry. Tiered reward systems offer different levels of benefits based on customer engagement and spending, encouraging repeat visits and increased spending. In Connecticut, customers may be more loyal to restaurants with tiered reward systems as these programs provide a sense of achievement and progression for customers as they move up the tiers.

2. One advantage of tiered reward systems is the ability to cater to different customer segments. Customers who frequent a particular restaurant regularly may appreciate the opportunity to unlock higher tiers and access exclusive rewards. This can create a sense of exclusivity and prestige that resonates well with customers in Connecticut who value personalized experiences and recognition for their loyalty.

3. Tiered reward systems also incentivize customers to spend more to reach the next tier, leading to increased revenue for restaurants. By offering more attractive rewards at higher tiers, restaurants can encourage customers to increase their spending in order to unlock these benefits. In Connecticut, where customers may value value-added benefits and perks, tiered reward systems can be particularly effective in driving customer loyalty and engagement.

4. Additionally, tiered reward systems can help restaurants gain valuable insights into customer behavior and preferences. By tracking customer interactions and spending patterns at different tiers, restaurants can tailor their marketing efforts and loyalty rewards to better meet the needs and preferences of customers in Connecticut. This personalized approach can enhance the overall customer experience and strengthen customer loyalty in the long run.

In conclusion, customers in Connecticut may indeed be more loyal to restaurants with tiered reward systems in their loyalty programs. These systems offer a range of benefits, including catering to different customer segments, driving increased spending, providing personalized experiences, and gaining insights into customer behavior. By implementing tiered reward systems effectively, restaurants can foster stronger customer loyalty and create a competitive edge in the Connecticut market.

7. What are the most popular redemption options among Connecticut participants in Restaurant Loyalty Programs?

Among Connecticut participants in Restaurant Loyalty Programs, the most popular redemption options tend to include:

1. Discounted Meals: Offering a certain percentage off the total bill or a specific dollar amount discount is a highly favored redemption option among customers. This provides immediate gratification and incentivizes repeat visits.

2. Free Meals or Items: Providing customers with the opportunity to redeem points for free meals or specific menu items is a commonly preferred option. This can make customers feel valued and appreciated for their loyalty.

3. Exclusive Events or Tastings: Some participants in Restaurant Loyalty Programs enjoy being able to use their points for access to exclusive events, such as chef tastings, wine pairings, or culinary workshops. This adds a sense of exclusivity and can enhance the overall dining experience.

4. Merchandise or Gift Cards: Offering a selection of merchandise or gift cards as redemption options can also be popular among Connecticut participants. This gives customers the flexibility to choose a reward that suits their preferences.

5. Charitable Donations: For socially conscious customers, the option to redeem points for charitable donations to local causes or food banks may be appealing. This allows customers to give back to the community while participating in the loyalty program.

Overall, the most popular redemption options among Connecticut participants in Restaurant Loyalty Programs tend to revolve around discounts, free items or meals, exclusive experiences, merchandise or gift cards, and charitable donations. These options cater to a variety of customer preferences and can help drive engagement and loyalty in the program.

8. Do Connecticut patrons prefer app-based or card-based Restaurant Loyalty Programs?

It is difficult to provide a definitive answer as to whether Connecticut patrons prefer app-based or card-based restaurant loyalty programs as preferences can vary among individuals. However, there are some factors to consider when evaluating these two types of loyalty programs:

1. Convenience: App-based loyalty programs offer the convenience of tracking points and rewards on a smartphone, eliminating the need to carry a physical card. Some patrons may prefer the ease of simply scanning their phone at the point of purchase.

2. Accessibility: In today’s digital age, many people are accustomed to using apps for various purposes, so an app-based loyalty program may be more appealing to a tech-savvy audience.

3. Customization: App-based loyalty programs often allow for more personalized offers and rewards based on individual purchasing behavior and preferences. This level of customization can enhance the overall customer experience and incentivize repeat visits.

4. Familiarity: On the other hand, card-based loyalty programs may still have appeal for patrons who are more comfortable with traditional methods of tracking rewards. Some customers may prefer the tangibility of a physical card.

Ultimately, the preference between app-based and card-based loyalty programs in Connecticut may depend on factors such as age demographics, technology adoption rates, and individual preferences. It could be beneficial for restaurants to offer both options to cater to a wider range of patrons and provide a more inclusive loyalty program experience.

9. How important is sustainability and eco-friendly initiatives in attracting Connecticut customers to Restaurant Loyalty Programs?

Sustainability and eco-friendly initiatives are becoming increasingly important to consumers in Connecticut and across the globe. When it comes to attracting customers to restaurant loyalty programs in Connecticut, emphasizing sustainability can be a significant draw. Connecticut residents are known for their environmentally conscious mindset and prioritize businesses that align with their values.

1. By incorporating sustainable practices such as sourcing local and organic ingredients, minimizing waste through recycling and composting, and reducing energy consumption, restaurants can demonstrate their commitment to environmental responsibility. This can resonate with customers who are looking to support businesses that prioritize sustainability.

2. Additionally, offering eco-friendly incentives within a loyalty program, such as rewards for customers who bring their own reusable containers or offering discounts on plant-based menu items, can further attract environmentally conscious consumers.

3. Highlighting these initiatives in marketing materials and communicating them clearly to customers can help differentiate a restaurant loyalty program in a crowded market and appeal to those who prioritize sustainability in their dining choices.

Overall, sustainability and eco-friendly initiatives play a crucial role in attracting Connecticut customers to restaurant loyalty programs by appealing to their values and preferences for businesses that prioritize environmental responsibility.

10. What role does community involvement play in the success of Restaurant Loyalty Programs in Connecticut?

Community involvement plays a crucial role in the success of Restaurant Loyalty Programs in Connecticut. By engaging with the local community, restaurants can build stronger relationships with their customers, increase brand loyalty, and differentiate themselves from competitors. Community involvement can take many forms, such as participating in local events, sponsoring community initiatives, or collaborating with other businesses in the area.

1. Community events provide restaurants with opportunities to showcase their loyalty programs and attract new customers.
2. Supporting local causes through loyalty program promotions can help restaurants align themselves with the values of the community and further enhance customer loyalty.
3. Collaborating with other businesses in the community, such as partnering with a local brewery or farmer’s market, can create cross-promotional opportunities that benefit both parties and attract a wider customer base.

Overall, community involvement can help restaurants in Connecticut strengthen their customer base, increase repeat business, and establish a positive reputation within their local community, all of which are essential for the success of their loyalty programs.

11. Are Connecticut consumers more likely to refer friends to Restaurant Loyalty Programs for a reward?

1. Connecticut consumers, like consumers in any other state, are likely to refer friends to Restaurant Loyalty Programs if they perceive value in doing so. Referring friends to these programs can often result in additional rewards for the existing member, which acts as an incentive for consumers to spread the word.

2. However, the likelihood of Connecticut consumers referring friends to Restaurant Loyalty Programs for a reward may also depend on factors such as the competitiveness of the rewards offered, the ease of program participation, and the overall customer experience at the restaurant. If the rewards are perceived as valuable and attainable, Connecticut consumers may indeed be more inclined to refer their friends to the program.

3. Additionally, the social and cultural norms in Connecticut may play a role in the likelihood of consumers referring friends to loyalty programs. If word-of-mouth recommendations and sharing good deals with friends are common practices in the state, then consumers may be more inclined to refer friends to Restaurant Loyalty Programs for a reward.

In conclusion, while it is not definitive that Connecticut consumers are inherently more likely to refer friends to Restaurant Loyalty Programs for a reward, factors such as perceived value, ease of participation, overall customer experience, and cultural norms can all influence their likelihood to do so.

12. How does dining frequency impact the level of engagement in Restaurant Loyalty Programs among Connecticut residents?

1. Dining frequency plays a significant role in determining the level of engagement in Restaurant Loyalty Programs among Connecticut residents. The more often an individual dines out, the more likely they are to sign up for and actively participate in a loyalty program offered by their favorite restaurants. Frequent diners are more inclined to seek out ways to save money or earn rewards on their dining expenses, making loyalty programs an attractive option for them.

2. Higher dining frequency also leads to increased brand loyalty among customers, which can further improve engagement with a restaurant’s loyalty program. Customers who dine frequently at a particular establishment are more likely to develop a strong affinity for the brand, making them more receptive to joining and actively using the loyalty program to earn rewards and discounts.

3. Additionally, frequent diners are more likely to be aware of the benefits and offerings of a restaurant’s loyalty program, as they have more interactions with the brand and opportunities to learn about the program. This heightened awareness can drive higher engagement levels as frequent diners are more likely to take advantage of the rewards and incentives provided by the loyalty program.

4. In conclusion, dining frequency has a direct correlation with the level of engagement in Restaurant Loyalty Programs among Connecticut residents. Restaurants looking to increase participation and engagement in their loyalty programs should target frequent diners who are already loyal to their brand and are actively seeking ways to enhance their dining experience through rewards and incentives.

13. Are Connecticut customers more interested in loyalty points or instant discounts in Restaurant Loyalty Programs?

In analyzing customer preferences in Connecticut for restaurant loyalty programs, it is important to consider factors such as demographics, consumer behavior, and market trends. While individual preferences may vary, research shows that customers in Connecticut tend to value instant discounts over loyalty points in restaurant loyalty programs. This could be attributed to the immediate gratification provided by discounts, which can lead to cost savings and increased affordability for dining out. Consumers are often drawn to promotions that offer immediate rewards, making instant discounts a more attractive option compared to the slower accumulation of points that may require a longer period of time before reaping the benefits. Additionally, the competitive nature of the restaurant industry in Connecticut may also influence customers to prioritize immediate savings over loyalty point accumulation.

In conclusion, while both loyalty points and instant discounts have their merits in restaurant loyalty programs, customers in Connecticut seem to show a stronger preference for instant discounts. This insight can be valuable for restaurants looking to enhance their loyalty programs and attract and retain customers in the competitive Connecticut dining market.

14. What are the key factors influencing customer retention in Restaurant Loyalty Programs in Connecticut?

Several key factors influence customer retention in Restaurant Loyalty Programs in Connecticut. These include:

1. Rewards and Incentives: Offering attractive rewards and incentives, such as discounts, free meals, or exclusive offers, can incentivize customers to keep coming back to the restaurant. The value and relevance of the rewards play a significant role in driving customer retention.

2. Personalization: Tailoring loyalty program experiences to individual customer preferences and behavior can enhance customer satisfaction and loyalty. Personalized offers, customized communication, and special treatment based on customer data can make customers feel valued and engaged.

3. Convenience and Accessibility: The ease of participating in the loyalty program and redeeming rewards can impact customer retention. Simple and convenient processes, whether through a mobile app, website, or in-person interactions, can contribute to a positive overall experience.

4. Communication and Engagement: Regular communication with members, such as updates on rewards, special promotions, or personalized recommendations, helps keep customers engaged with the loyalty program and the restaurant. Engaging customers through various channels like email, social media, or in-store interactions can foster a sense of connection.

5. Quality of Service and Food: Consistent delivery of high-quality service and food is essential for customer retention. Customers are more likely to return to a restaurant if they have positive experiences, including friendly staff, efficient service, and delicious food.

6. Feedback and Improvement: Listening to customer feedback and addressing any issues or suggestions can demonstrate that the restaurant values its customers’ opinions. Continuous improvement based on feedback can enhance the overall customer experience and loyalty.

By focusing on these key factors, restaurants in Connecticut can improve customer retention in their loyalty programs and build long-lasting relationships with their customers.

15. How do seasonal promotions affect customer participation in Connecticut Restaurant Loyalty Programs?

Seasonal promotions can have a significant impact on customer participation in Connecticut Restaurant Loyalty Programs. Here’s how:

1. Increased Interest: Seasonal promotions create excitement and attract customers who may not have previously been members of a loyalty program. The allure of special offers or discounts tied to holidays, events, or changing seasons can prompt diners to sign up to take advantage of these limited-time benefits.

2. Higher Engagement: Seasonal promotions encourage existing loyalty program members to return to the restaurant more frequently, especially if the promotions are tied to earning extra points or rewards during specific times of the year. This increased engagement can lead to higher customer satisfaction and loyalty in the long run.

3. Enhances Brand Perception: Restaurants that run well-planned seasonal promotions within their loyalty programs can showcase their creativity, innovation, and customer-centric approach. This positive brand association can contribute to strengthening the overall perception of the restaurant among both existing and potential customers.

4. Creates FOMO: Fear of missing out (FOMO) can be a powerful motivator for customer participation in loyalty programs during seasonal promotions. Limited-time offers or exclusive deals tied to certain times of the year can drive a sense of urgency among customers to join or engage with the program to ensure they don’t miss out on the benefits.

In conclusion, seasonal promotions can play a vital role in boosting customer participation in Connecticut Restaurant Loyalty Programs by attracting new members, increasing engagement among existing customers, enhancing brand perception, and leveraging the psychology of FOMO to drive action and participation. Restaurants that leverage seasonal promotions effectively within their loyalty programs can see a positive impact on customer participation rates and overall program success.

16. Do Connecticut consumers prefer digital or physical loyalty cards in Restaurant Loyalty Programs?

In my experience as an expert in Restaurant Loyalty Programs, I have found that Connecticut consumers generally tend to prefer digital loyalty cards over physical ones. There are several reasons for this preference:

1. Convenience: Digital loyalty cards are easily accessible on smartphones, making it more convenient for consumers to carry and use them without the need to keep track of physical cards.

2. Eco-Friendly: With increasing awareness about environmental sustainability, consumers in Connecticut are more inclined towards digital solutions that reduce the use of paper and plastic.

3. Instant Updates: Digital loyalty cards allow for real-time updates on points, rewards, and promotions, providing consumers with immediate feedback on their loyalty status and benefits.

4. Seamless Integration: Digital loyalty cards can be integrated with mobile payment apps, making it easier for consumers to earn and redeem rewards while making transactions at the restaurant.

Overall, while some consumers might still prefer physical loyalty cards for nostalgic or security reasons, the trend in Connecticut leans towards the adoption of digital loyalty programs for their efficiency and versatility.

17. Are there generational differences in the perception of rewards offered by Restaurant Loyalty Programs in Connecticut?

Yes, there are generational differences in the perception of rewards offered by Restaurant Loyalty Programs in Connecticut. Different age groups tend to prioritize and value different types of rewards. For example:

1. Millennials (born 1981-1996): This group typically values experiential rewards such as unique dining experiences, exclusive access to events, and personalized offers. They appreciate rewards that provide a sense of exclusivity and personalization.

2. Generation X (born 1965-1980): This group may value practical rewards such as discounts, free items, or cashback rewards. They are likely to be more focused on the cost-saving aspect of loyalty programs.

3. Baby Boomers (born 1946-1964): Baby Boomers may prefer traditional rewards such as free meals, loyalty points that can be redeemed for meals or discounts, and tangible rewards like physical gift cards.

Understanding these generational differences is crucial for restaurants in Connecticut looking to tailor their loyalty programs to appeal to a diverse customer base. By offering a mix of rewards that cater to the preferences of different age groups, restaurants can effectively engage customers and drive loyalty across generations.

18. How do online reviews impact the decision-making process of Connecticut customers when joining Restaurant Loyalty Programs?

Online reviews play a significant role in the decision-making process of Connecticut customers when choosing to join restaurant loyalty programs. Customers often rely on these reviews to gather information about the reputation, quality of service, and overall experience at a particular restaurant before committing to a loyalty program. Positive reviews can help build trust and credibility, influencing customers to sign up for a loyalty program because they believe they will have a positive dining experience. Conversely, negative reviews can deter customers from joining a loyalty program, as they may perceive the restaurant as lacking in quality or customer service. Therefore, restaurants in Connecticut should actively monitor and manage their online reviews to ensure they are portraying a positive image to potential loyalty program members.

1. Research shows that a majority of customers read online reviews before making a purchase decision, including joining loyalty programs.
2. Negative reviews can have a stronger impact on decision-making than positive reviews, as customers tend to be more influenced by potential drawbacks or shortcomings mentioned by other patrons.
3. Restaurants can leverage positive online reviews to attract more customers to their loyalty programs by highlighting the positive experiences of existing members.

19. Are Connecticut patrons more likely to remain loyal to restaurants with charitable donation options in their Loyalty Programs?

1. In general, offering charitable donation options in a restaurant loyalty program can indeed be a significant factor in increasing customer loyalty among Connecticut patrons. Here are a few reasons why this could be the case:

2. Personal connection: By providing patrons with the opportunity to donate to charitable causes through their loyalty program, restaurants can evoke emotions and create a personal connection with customers. Connecticut residents, known for their philanthropic nature, may appreciate the opportunity to contribute to meaningful causes through their dining experiences.

3. Shared values: Supporting charitable initiatives can align restaurants with the values of their patrons. Connecticut residents who value social responsibility and community engagement may be more inclined to support restaurants that share their commitment to giving back to society.

4. Emotional engagement: Charitable donation options in a loyalty program can create a sense of emotional engagement and fulfillment for customers. Knowing that their dining habits are making a positive impact beyond just the restaurant experience can foster a deeper sense of loyalty and connection to the establishment.

5. Social proof: Restaurants that incorporate charitable donations into their loyalty programs demonstrate a commitment to social causes, which can enhance their reputation and build trust with customers. Connecticut patrons, who may value socially responsible businesses, could be more inclined to remain loyal to restaurants that demonstrate a commitment to giving back to the community.

Overall, while individual preferences and motivations can vary, offering charitable donation options in a restaurant loyalty program can certainly be a compelling factor for Connecticut patrons when it comes to remaining loyal to a restaurant.

20. What strategies are most effective in retaining Connecticut customers within Restaurant Loyalty Programs over time?

1. Personalization: One effective strategy to retain Connecticut customers within Restaurant Loyalty Programs over time is by personalizing the rewards and offers based on their preferences and dining behaviors. By gathering data on their order history, favorite dishes, dining frequency, and special occasions, restaurants can tailor rewards that are meaningful to each individual customer, increasing their engagement and likelihood of returning.

2. Tiered Rewards: Implementing a tiered rewards system can also be effective in retaining customers over time. By offering different levels of benefits or perks based on the customer’s loyalty and spending levels, restaurants can incentivize them to reach higher tiers and continue patronizing the establishment to unlock more exclusive rewards.

3. Special Events and Promotions: Hosting special events or promotions exclusively for loyalty program members can help restaurants keep Connecticut customers engaged and excited about the program. This could include members-only tasting events, early access to new menu items, or exclusive discounts on certain days of the week.

4. Seamless User Experience: Ensuring a seamless user experience across all touchpoints of the loyalty program, from signing up to redeeming rewards, is crucial in retaining customers over time. Make sure the program is easy to understand, the rewards are easily accessible, and the communication is clear and consistent to keep customers engaged and motivated to participate.

5. Soliciting Feedback: Actively seeking feedback from Connecticut customers within the loyalty program can also help in retaining their loyalty over time. By listening to their suggestions, addressing any concerns, and continuously improving the program based on their feedback, restaurants can demonstrate their commitment to customer satisfaction and build stronger relationships with their patrons.