1. What are the key regulations that Alaska imposes on food and beverage businesses?
In Alaska, food and beverage businesses are subject to a number of key regulations to ensure food safety and compliance with health standards. Some of the key regulations imposed on such businesses include:
1. Licensing Requirements: Food and beverage businesses in Alaska must obtain the necessary licenses to operate legally. This includes permits for food preparation, handling, and sale.
2. Food Safety Regulations: Businesses must comply with strict food safety regulations to prevent contamination and ensure the quality of food products being served to consumers. This involves following proper handling, storage, and cooking procedures.
3. Health Inspections: Regular health inspections are conducted at food establishments to ensure compliance with sanitation and hygiene practices. Businesses must maintain a clean and safe environment to meet health department standards.
4. Labeling Requirements: Proper labeling of food products is essential in Alaska to provide accurate information to consumers regarding ingredients, allergens, and nutritional content.
5. Alcohol Regulations: Businesses serving alcohol must adhere to regulations regarding the sale and service of alcoholic beverages, including age restrictions and licensing requirements.
Overall, compliance with these key regulations is essential for food and beverage businesses in Alaska to ensure the safety of their products and the satisfaction of their customers while avoiding potential fines or penalties for non-compliance.
2. How do consumer preferences differ in Alaska compared to other regions for food and beverage products?
Consumer preferences in Alaska may differ from other regions when it comes to food and beverage products due to various factors such as geographical location, climate, cultural influences, and availability of local ingredients. Some key differences could include:
1. Emphasis on local and sustainable options: In Alaska, consumers may prioritize products that are locally sourced and sustainably produced, given the state’s abundant natural resources and strong connection to the environment.
2. Preference for seafood and wild game: Alaska’s proximity to the ocean and rich wildlife habitats can lead to a higher demand for fresh seafood and game meats among consumers, compared to regions where these options may be less readily available.
3. Interest in indigenous and traditional foods: Alaska’s diverse population, which includes Indigenous communities with unique culinary traditions, may influence consumer preferences for indigenous ingredients and traditional dishes that may not be as popular in other regions.
4. Influence of outdoor lifestyle: The outdoor-centric lifestyle in Alaska, characterized by activities such as fishing, hunting, and camping, can shape consumer preferences for portable, easy-to-eat snacks and beverages that cater to on-the-go consumption.
5. Price sensitivity and value perception: Given Alaska’s remote location and higher cost of living, consumers in the state may be more price-sensitive and value-conscious when it comes to food and beverage purchases, potentially affecting their buying decisions compared to consumers in more urban or lower-cost regions.
Overall, understanding these unique factors can help food and beverage entrepreneurs tailor their products and marketing strategies to better meet the preferences and needs of Alaska consumers.
3. What are the emerging food trends in Alaska that entrepreneurs can capitalize on?
1. One emerging food trend in Alaska that entrepreneurs can capitalize on is the focus on locally sourced and sustainable ingredients. Consumers in Alaska are increasingly interested in knowing where their food comes from and are willing to support businesses that prioritize locally sourced products. This presents an opportunity for entrepreneurs to collaborate with local farmers, fishermen, and other producers to create unique and authentic dishes that highlight the region’s diverse offerings.
2. Another trend that entrepreneurs can tap into is the growing demand for plant-based and vegan options. As more people adopt plant-based diets for health, environmental, and ethical reasons, there is a growing market for businesses that offer innovative plant-based dishes and alternatives to traditional animal-based products. Entrepreneurs in Alaska can cater to this market by offering a variety of plant-based menu options that showcase the state’s bountiful produce and natural ingredients.
3. Additionally, the rise of experiential dining and culinary tourism presents an opportunity for entrepreneurs in Alaska to create immersive food experiences that showcase the state’s unique culinary heritage and local flavors. By offering cooking classes, food tours, pop-up dinners, or themed dining events, entrepreneurs can attract both locals and tourists looking for memorable and authentic food experiences. Collaborating with local chefs, artisans, and food producers can help entrepreneurs create one-of-a-kind dining experiences that set their businesses apart in the competitive food market in Alaska.
4. How can food and beverage entrepreneurs in Alaska effectively market their products to local consumers?
Food and beverage entrepreneurs in Alaska can effectively market their products to local consumers by:
1. Utilizing local partnerships: Collaborating with local farms, fisheries, and other food producers can help entrepreneurs showcase the unique and high-quality ingredients used in their products. This partnership can also help in building trust with consumers who value supporting local businesses.
2. Participating in farmers markets and food festivals: Setting up booths at local farmers markets and food festivals provides a great opportunity for entrepreneurs to engage directly with potential customers, offer samples of their products, and promote their brand within the community.
3. Leveraging social media and online platforms: Maintaining an active presence on social media platforms such as Instagram and Facebook can help entrepreneurs reach a broader audience and generate buzz around their products. Sharing photos, videos, and stories about the sourcing and production process can help create a connection with consumers.
4. Offering tasting events and cooking classes: Hosting tasting events or cooking classes can be a fun and interactive way to introduce consumers to your products and educate them about the unique flavors and techniques behind them. This personal touch can create brand loyalty and encourage repeat purchases.
By leveraging these strategies, food and beverage entrepreneurs in Alaska can effectively market their products to local consumers and build a strong customer base in their community.
5. What are the popular local ingredients that food entrepreneurs in Alaska can leverage in their products?
Food entrepreneurs in Alaska have a unique opportunity to leverage a variety of popular local ingredients to create innovative and distinctive products. Some of the popular local ingredients that these entrepreneurs can incorporate into their offerings include:
1. Salmon: Alaska is known for its high-quality wild salmon, which can be used in a variety of products such as smoked salmon dips, salmon jerky, and salmon burgers.
2. Berries: Alaska boasts an abundance of wild berries such as blueberries, raspberries, and cloudberries, which can be used in jams, syrups, and baked goods.
3. Reindeer: Reindeer meat is a local delicacy in Alaska and can be used in products like reindeer sausages, jerky, and burgers.
4. Kelp: With the vast coastline in Alaska, kelp is an abundant and nutritious ingredient that can be used in products like kelp snacks, seasonings, and even kelp pasta.
5. Wild mushrooms: Alaska has a variety of wild mushrooms like morel, chanterelle, and porcini, which can be incorporated into sauces, soups, and other gourmet products.
By leveraging these popular local ingredients, food entrepreneurs in Alaska can create unique and authentic products that showcase the rich flavors and diversity of the region.
6. How does the culinary culture of Alaska influence the success of food and beverage businesses?
The culinary culture of Alaska plays a significant role in influencing the success of food and beverage businesses in the state. Here are several key ways in which this cultural background impacts the industry:
1. Unique Ingredients: Alaska’s rich culinary culture is shaped by its diverse natural resources, including wild seafood such as salmon and halibut, as well as game meats like caribou and moose. Food businesses that capitalize on these unique ingredients can attract both locals and tourists looking for authentic Alaskan dining experiences.
2. Local Preferences: The culinary traditions of Alaska often revolve around hearty and warming dishes, given the state’s cold climate and rugged landscape. Understanding and catering to local preferences for comfort foods can help food businesses succeed by resonating with the community.
3. Tourism Appeal: Alaska’s culinary culture is a draw for tourists seeking a taste of the state’s traditional dishes and regional specialties. Food and beverage establishments that embrace and showcase Alaskan cuisine can attract visitors looking to immerse themselves in the local food scene.
4. Sustainability and Ethics: Alaska’s emphasis on sustainable fishing and hunting practices has influenced the food and beverage industry, with consumers placing a premium on ethically sourced ingredients. Businesses that prioritize sustainability and ethical sourcing can gain a competitive edge in the market.
5. Collaboration with Indigenous Communities: Many food and beverage businesses in Alaska collaborate with indigenous communities to incorporate traditional recipes and cooking methods into their offerings. By honoring and celebrating indigenous culinary heritage, these businesses can differentiate themselves and appeal to a wider customer base.
Overall, the culinary culture of Alaska serves as a valuable asset for food and beverage entrepreneurs, providing a unique selling point and setting businesses apart in a competitive market. By embracing local ingredients, preferences, and traditions, entrepreneurs can leverage this cultural influence to drive success and build a strong customer base.
7. What financial support or incentives are available for food entrepreneurs in Alaska?
1. Food entrepreneurs in Alaska can access various financial support and incentives to help them establish and grow their businesses. One option is the Alaska Small Business Development Center, which provides counseling and assistance on securing financing through loans, grants, and other funding sources. Additionally, the USDA Rural Development program offers financial assistance to eligible businesses in rural areas of the state, which can include food-related enterprises.
2. The Alaska Industrial Development and Export Authority (AIDEA) also offers financing and loan programs for businesses looking to expand or start operations in Alaska. This organization provides a range of financial products, including loan guarantees and direct loans, to help entrepreneurs access the capital they need to launch or scale their food businesses.
3. Furthermore, food entrepreneurs in Alaska may be eligible for tax incentives and credits, such as the Alaska Industrial Development and Export Authority Tax Credit Program, which can provide financial benefits for new and expanding businesses in the state. By taking advantage of these various financial support options and incentives, food entrepreneurs in Alaska can access the resources they need to succeed in the competitive industry.
8. How can food and beverage entrepreneurs in Alaska navigate the challenges of sourcing ingredients locally?
Food and beverage entrepreneurs in Alaska can navigate the challenges of sourcing ingredients locally by:
1. Building relationships with local farmers, fishermen, and suppliers: By establishing strong connections with local producers, entrepreneurs can secure a steady supply of high-quality ingredients.
2. Participating in farmers markets and local food events: These platforms provide opportunities to network with local producers and discover new ingredients that may not be readily available through traditional channels.
3. Embracing seasonality: Alaska’s growing season is short, so entrepreneurs should be adaptable and create menus that reflect the availability of local ingredients throughout the year.
4. Utilizing food preservation techniques: Entrepreneurs can extend the shelf life of fresh, local ingredients by pickling, fermenting, or freezing them for future use.
5. Collaborating with other chefs and food businesses: By pooling resources and sharing information, entrepreneurs can collectively address sourcing challenges and support the local food ecosystem.
Overall, a combination of creativity, flexibility, and collaboration will enable food and beverage entrepreneurs in Alaska to successfully navigate the challenges of sourcing ingredients locally.
9. What are the unique distribution channels available to food and beverage businesses in Alaska?
1. Given the unique geographical challenges and remoteness of Alaska, food and beverage businesses in the region have specific distribution channels that cater to their needs. One significant distribution channel in Alaska is through air freight services, which allow for expedited delivery of perishable goods to various parts of the state. This is especially crucial for businesses looking to reach more remote areas where traditional delivery routes may not be feasible.
2. Another unique distribution channel is through the use of ferries and marine transportation. Many coastal communities in Alaska rely on marine transportation to receive goods, making it essential for food and beverage businesses to leverage this channel to reach these areas efficiently.
3. Additionally, some food and beverage businesses in Alaska partner with local distributors and wholesalers who specialize in serving the unique needs of the market. These partners understand the logistical challenges of the region and can help businesses navigate the complexities of distribution in Alaska.
Overall, food and beverage businesses in Alaska have to be strategic in utilizing these unique distribution channels to ensure their products reach customers across the state effectively.
10. How important is sustainability and environmental responsibility for food entrepreneurs in Alaska?
Sustainability and environmental responsibility are extremely important for food entrepreneurs in Alaska. This is due to the unique ecosystem and wildlife in the state, which can be easily disrupted by irresponsible food practices.
1. Alaska’s pristine environment is a key part of its appeal to tourists and locals alike, and any damage to this environment can have far-reaching consequences for the state’s economy and reputation.
2. Utilizing sustainable practices can also be a way for food entrepreneurs to differentiate themselves in a competitive market and attract consumers who prioritize eco-friendly products.
3. Additionally, as consumer awareness about environmental issues continues to grow, businesses that prioritize sustainability are more likely to build trust and loyalty with their customer base.
In conclusion, sustainability and environmental responsibility should be top priorities for food entrepreneurs in Alaska, not only to protect the state’s unique natural environment but also to ensure long-term success and competitiveness in the market.
11. How has the pandemic impacted the resilience of food and beverage businesses in Alaska?
1. The pandemic has significantly impacted the resilience of food and beverage businesses in Alaska in several ways. Firstly, many businesses had to adapt quickly to changing restrictions and guidelines, leading to increased operational costs and logistical challenges in sourcing ingredients and maintaining supply chains. This adaptability tested the resilience of these businesses, as they had to pivot to offering takeout, delivery, and outdoor dining options to survive.
2. Additionally, the decrease in tourism and overall economic uncertainty in the region led to a decline in foot traffic and customer spending, further straining the financial stability of food and beverage establishments in Alaska. Many businesses had to make tough decisions, such as laying off staff or reducing operating hours, in order to stay afloat.
3. On a positive note, the pandemic also spurred innovation within the industry, with businesses coming up with creative solutions to stay connected with customers and generate revenue. This adaptability and willingness to try new approaches showcased the resilience of food and beverage entrepreneurs in Alaska during challenging times.
Overall, the pandemic has tested the resilience of food and beverage businesses in Alaska, but many have demonstrated their ability to adapt, innovate, and persevere in the face of adversity.
12. What are the key networking opportunities available for food entrepreneurs in Alaska to connect with suppliers and distributors?
1. Trade Shows and Conferences: Food entrepreneurs in Alaska can benefit from attending trade shows and conferences specific to the food and beverage industry. Events such as the Alaska Food Festival & Conference or the Alaska Seafood Expo provide great networking opportunities to connect with suppliers, distributors, and other industry professionals.
2. Local Farmers Markets: Visiting and networking at local farmers markets can be a valuable way for food entrepreneurs to meet local suppliers directly. Building relationships with local farmers and producers can lead to potential partnerships for sourcing fresh and unique ingredients for their products.
3. Industry Associations and Organizations: Joining industry associations and organizations such as the Alaska Food Industry Association can provide food entrepreneurs with access to a network of suppliers, distributors, and other key players in the food industry. These associations often host networking events, seminars, and workshops that can facilitate valuable connections.
4. Online Platforms and Social Media: Utilizing online platforms and social media can also be an effective way for food entrepreneurs in Alaska to connect with suppliers and distributors. Platforms like LinkedIn or industry-specific forums can help entrepreneurs identify potential partners and start conversations with them.
Overall, leveraging a combination of offline and online networking opportunities can help food entrepreneurs in Alaska build strong relationships with suppliers and distributors, ultimately supporting the growth and success of their businesses.
13. How can food and beverage entrepreneurs in Alaska differentiate their products in a competitive market?
Food and beverage entrepreneurs in Alaska can differentiate their products in a competitive market by:
1. Emphasizing local and regional ingredients: Highlighting the use of fresh and locally sourced ingredients can appeal to consumers looking for authentic and sustainable food options.
2. Incorporating unique flavors and recipes: Offering menu items that feature distinct Alaskan flavors or traditional recipes can set a business apart from competitors.
3. Creating an experiential dining experience: Providing a memorable dining experience, such as themed decor or live entertainment, can attract customers and encourage repeat visits.
4. Leveraging storytelling and branding: Sharing the unique story and vision behind the business can help consumers connect with the brand on a personal level.
5. Collaborating with local artists or craftsmen: Partnering with local artisans to create custom packaging or merchandise can add a creative touch to the brand.
6. Offering customizable options: Allowing customers to personalize their orders or choose from a variety of flavors and ingredients can help cater to different tastes and preferences.
7. Providing exceptional customer service: Ensuring top-notch service and building strong relationships with customers can differentiate a business in a competitive market.
14. What are the most effective strategies for pricing products in the food and beverage industry in Alaska?
When determining pricing strategies for products in the food and beverage industry in Alaska, several factors should be considered to ensure competitiveness and profitability:
1. Understand the local market: Conduct market research to understand the local consumer preferences, purchasing power, and competition in Alaska. This information will help in setting prices that resonate with the target market.
2. Consider the cost of goods sold (COGS): Calculate all the costs involved in producing the food and beverage products, including ingredients, labor, packaging, and overhead expenses. Ensure that the pricing covers these costs while allowing for a reasonable profit margin.
3. Determine your value proposition: Clearly communicate the unique value proposition of your products to customers. If your offerings are premium or specialty items, you may be able to justify a higher price point.
4. Implement dynamic pricing strategies: Consider implementing dynamic pricing based on demand fluctuations, seasonal variations, or special events in Alaska. This approach can help optimize revenue and sales.
5. Monitor and adjust pricing regularly: Track sales data, customer feedback, and competitor pricing to gauge the effectiveness of your pricing strategy. Be willing to adjust prices as needed to stay competitive and maximize profitability in the dynamic food and beverage industry in Alaska.
15. How can food entrepreneurs in Alaska establish strong partnerships with local farmers and producers?
Food entrepreneurs in Alaska can establish strong partnerships with local farmers and producers through various strategies:
1. Networking: Attending local farmers markets, industry events, and community gatherings can help entrepreneurs connect with potential suppliers.
2. Building relationships: Focus on building personal relationships with farmers and producers by visiting their farms, understanding their practices, and demonstrating genuine interest in their products.
3. Collaboration opportunities: Look for opportunities to collaborate with local farmers on special projects, such as creating seasonal menus or hosting farm-to-table events.
4. Supporting local agriculture: Show support for the local agricultural community by sourcing ingredients from nearby farms and producers, and promoting their products to customers.
5. Transparency and communication: Maintain open communication with farmers and producers regarding your needs, requirements, and expectations to ensure a mutually beneficial partnership.
6. Fair partnerships: Ensure that partnerships are fair and equitable for both parties, with clear agreements on pricing, quality standards, and delivery schedules.
By following these strategies, food entrepreneurs in Alaska can establish strong partnerships with local farmers and producers, creating a sustainable and mutually beneficial ecosystem for the local food industry.
16. What are the legal considerations that food and beverage entrepreneurs in Alaska need to be aware of when starting a business?
Food and beverage entrepreneurs in Alaska must consider several legal aspects when starting a business in the industry in order to ensure compliance with the regulations set forth in the state. Some key legal considerations include:
1. Business Structure: Entrepreneurs must decide on the most suitable business structure for their venture, whether it be a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each entity type has different legal implications in terms of liability, taxation, and operational requirements.
2. Licensing and Permits: Food and beverage businesses in Alaska must obtain the necessary licenses and permits to operate legally. This includes permits for food handling, health inspections, alcohol sales, and other industry-specific requirements.
3. Health and Safety Regulations: Entrepreneurs must adhere to strict health and safety regulations to ensure the quality and safety of the products they offer to consumers. Compliance with food handling, storage, and preparation standards is crucial to maintaining a positive reputation and avoiding legal issues.
4. Employment Laws: Understanding employment laws in Alaska is essential when hiring staff for a food and beverage business. Entrepreneurs must comply with wage and hour regulations, workers’ compensation requirements, and anti-discrimination laws to protect both employees and the business.
5. Alcohol Regulations: If the business involves the sale of alcohol, entrepreneurs must comply with state and local alcohol regulations, including obtaining the necessary licenses, adhering to age restrictions, and following responsible service guidelines.
By considering these legal aspects and seeking guidance from legal professionals when needed, food and beverage entrepreneurs in Alaska can navigate the regulatory landscape effectively and establish a successful and compliant business.
17. How can food and beverage businesses in Alaska leverage technology to streamline operations and reach a wider audience?
Food and beverage businesses in Alaska can leverage technology in various ways to streamline operations and reach a wider audience:
1. Online ordering platforms: Implementing online ordering systems allows customers to place orders conveniently from their smartphones or computers. This helps businesses streamline their ordering process, reduce errors, and cater to customers who prefer the convenience of ordering online.
2. Delivery services: Partnering with delivery services or using delivery management software can help businesses reach a wider audience by offering delivery options to customers who may not be able to visit the physical location. This can also help businesses expand their reach to remote areas in Alaska.
3. Social media marketing: Utilizing social media platforms to engage with customers, promote products, and create targeted advertising campaigns can help food and beverage businesses in Alaska reach a wider audience. Social media platforms allow businesses to connect with their target demographic and build brand loyalty.
4. Inventory management systems: Implementing inventory management software can help businesses streamline their operations by tracking stock levels, reducing waste, and optimizing supply chain management. This technology can also help businesses forecast demand and ensure they have the right products available to meet customer needs.
5. Customer relationship management (CRM) software: Utilizing CRM software can help businesses manage customer relationships, track purchasing behavior, and personalize marketing efforts. By leveraging CRM technology, food and beverage businesses can better understand their customers and tailor their offerings to meet their preferences.
Overall, by embracing technology and incorporating these strategies into their operations, food and beverage businesses in Alaska can streamline their processes, improve efficiency, and effectively reach a wider audience in the competitive market.
18. What support resources are available for food entrepreneurs in Alaska looking to scale their businesses?
Food entrepreneurs in Alaska looking to scale their businesses can access a variety of support resources to help them achieve their goals:
1. Alaska Small Business Development Center (SBDC): The SBDC offers one-on-one business consulting, workshops, and training programs specifically tailored to food entrepreneurs. They can provide guidance on business planning, financing, marketing strategies, and more.
2. Alaska Food Policy Council: This organization works to support local food systems and food entrepreneurs in Alaska. They offer networking opportunities, resources, and advocacy efforts to help entrepreneurs navigate the unique challenges of the food industry in the state.
3. University of Alaska Fairbanks Cooperative Extension Service: The Extension Service offers educational resources, workshops, and training programs on food production, processing, and marketing. Food entrepreneurs can access valuable information on food safety, regulations, and best practices for scaling their businesses.
4. Local Chambers of Commerce: Chambers of Commerce in Alaska often have programs and resources to support small businesses, including food entrepreneurs. They can provide networking opportunities, access to funding sources, and advocacy support.
5. Online marketplaces and platforms: Utilizing online marketplaces like Alaska Food Hub or local food delivery platforms can help food entrepreneurs expand their reach and connect with new customers. These platforms provide a convenient way to sell products and reach a wider audience.
By leveraging these support resources, food entrepreneurs in Alaska can access the guidance, knowledge, and networks needed to successfully scale their businesses and thrive in the competitive food industry.
19. How can food and beverage entrepreneurs in Alaska stay informed about industry trends and opportunities for growth?
Food and beverage entrepreneurs in Alaska can stay informed about industry trends and opportunities for growth by:
1. Networking: Attending industry events, conferences, and trade shows can provide valuable insights into emerging trends and opportunities within the food and beverage sector.
2. Joining Industry Associations: Becoming a member of relevant industry associations such as the Alaska Food Industry Association can provide access to resources, information, and networking opportunities to stay up-to-date on industry trends.
3. Utilizing Online Resources: Following industry publications, websites, and blogs can help entrepreneurs stay informed about the latest trends, technologies, and opportunities in the food and beverage industry.
4. Engaging with Customers: Gathering feedback and insights directly from customers can help entrepreneurs understand consumer preferences and anticipate changes in the market.
5. Collaborating with Local Suppliers: Building relationships with local suppliers can provide entrepreneurs with insights into regional trends and opportunities for sourcing high-quality ingredients.
By actively engaging with industry networks, staying informed through various channels, and collaborating with relevant stakeholders, food and beverage entrepreneurs in Alaska can better position themselves to capitalize on industry trends and opportunities for growth.
20. What are the top food festivals or events in Alaska that food entrepreneurs can participate in to showcase their products?
1. Alaska is known for its unique food scene and vibrant culinary culture, making it an ideal destination for food entrepreneurs to showcase their products at various festivals and events. Some of the top food festivals and events in Alaska that entrepreneurs can participate in include the following:
2. The Anchorage Market and Festival: This weekly event is the largest open-air market in Alaska and attracts a large number of locals and tourists. Food entrepreneurs can set up booths to sell their products and engage with potential customers in a bustling market atmosphere.
3. The Alaska State Fair: Held annually in Palmer, the Alaska State Fair is one of the biggest events in the state, drawing crowds from all over. Food entrepreneurs can participate in the fair’s food contests, set up food booths, and showcase their products to a diverse audience.
4. The Alaska Seafood Festival: As Alaska is renowned for its seafood, this festival celebrates the state’s seafood industry and showcases a wide variety of seafood dishes. Food entrepreneurs specializing in seafood products can participate in this festival to promote their offerings and connect with seafood enthusiasts.
5. The Girdwood Forest Fair: This quirky and eclectic fair in the town of Girdwood features arts, crafts, and, of course, delicious food. Food entrepreneurs can set up stalls at the fair to offer their unique culinary creations to fair attendees looking for a taste of Alaska’s local flavors.
6. The Kodiak Crab Festival: Held in Kodiak, this festival celebrates the bounty of the sea with a focus on all things crab. Food entrepreneurs specializing in crab dishes or seafood products can showcase their offerings at this festival and attract seafood-loving visitors.
Participating in these top food festivals and events in Alaska can provide food entrepreneurs with valuable exposure, networking opportunities, and a platform to connect with potential customers who are eager to discover and support local food businesses.